Maternity Fashion on a Budget


maternity fashion

At 18 weeks pregnant, I am definitely past the point of “oh, she’s put on a little weight” and reached the “oh damn, there’s a baby in there” phase of pregnancy fashion. This being my second go-round, I feel like I’ve definitely learned a thing or three about dressing for two, and I am so fortunate to have saved all things maternity from my first pregnancy. Going through the storage bins from the basement, I was pleasantly surprised how everything has held up five years later, and I was excited to know that I would only need to supplement with a few new pieces.

As an aficionado of all things bargain, I am thrilled to share some of my favorite maternity fashion deals for mamas on a budget. Here are the places that have served me well, and that I’m excited to revisit in the next few months!


OK, so if you know me, you know that I don’t need any excuse to justify a trip to Target. I love Target with the whole of my #basic heart. Target is an amazing place to buy those maternity necessities: tank tops, leggings, belly bands, undergarments, and even some cute tops. I’ve been disappointed in their maternity fashion game this time around, but you can’t beat the selection of basics and essentials. And while you’re there, you can stock up on Burt’s Bees Mama Bee Belly Butter, diapers, and the ADORABLE Harajuku and Missoni Anniversary Collection of newborn baby clothes.

Rent the Runway

Having been a loyal customer of this rent-a-dress website since its launch, I was thrilled when RTR began to include maternity fashion in its already-huge inventory. They now even have monthly rental options. RTR Update allows you to keep four pieces for a month, and RTR Unlimited is exactly what it sounds like, letting you rent four pieces at a time and exchanging to your heart’s delight. This is a life saver for a woman with an ever-changing size from trimester to trimester! RTR is under $100/month, or you can rent a designer maternity dress for a special occasion for as little as $25. Just make sure you select “bump friendly” in the search feature, and always look at the pictures that users post in their reviews to see what the dress looks like on real people!

Pea in the Pod

OK, so this is NOT bargain maternity fashion. This carrier of high-end brands like Free People, Citizens of Humanity, and BCBG will set you back a pretty penny at cost. BUT, much like the hidden clearance rack at Anthropologie (it’s usually by the fitting rooms!) they are ALWAYS having a sale. I just looked at their website right now and everything is 40% off. Plus, the quality of the clothes is so good. I am still wearing the clothes that I purchased from them over five years ago. And let’s be honest, we wear maternity clothes for a lot longer than just the pregnancy! And my 7 for All Mankind maternity jeans might be my favorite pair of pants ever in the history of pants. And I got them for half off. 

Sweet Mommy

I discovered this Japan-based brand on Amazon during my last pregnancy when I was looking for nursing-friendly fashion and they quickly became one of my absolute favorites! I am so happy to see how they have expanded into the American market. Shipping costs were not fun last time, and now everything is Prime Eligible! Besides the cutest designs, the thing that sets this brand apart are the hidden nursing features. Every garment is maternity AND nursing friendly, with hidden zippers, buttons, and straps that make breastfeeding SO much easier. Now that Prime is part of the equation, this brand is affordable and adorable!

Of course, there are so many other bargain options: H&M (who have totally upped their maternity game in the last few years), Macy’s (where you can find cute brands like Jessica Simpson on sale every day), Gap and Old Navy, and more! With so many great deals, there’s no need to feel guilty for dressing your bump in its very best! 


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